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What are the Text Ads?

Text Ads are the ads made up of Text. It helps to get your business in front of people when they’re searching for products or services like yours on the Google Search Network. Text ads should be informative, relevant, and engaging. 

To create a text ad, you need a headline, URL, and description.

Headline:  Up to three headline fields are available with up to 30 characters each. The first two headline fields are required, and the third is optional.Include at least one of your keywords in your headline

Description: Two description fields — with up to 90 characters each — let you highlight unique details about your product or service. On mobile, where space is tight, Google Ads optimizes your ad to show the highest-performing text.
Highlight what makes your business unique: Include prices, promotions, and exclusive offers etc. Empower customers to take action, it can be done by using strong and unique CTA's like purchase, call today, order, browse, sign up, or get a quote.

URL: The URL shows your website address. It gives people an idea of where they'll go when they click your ad.Match your ad to your landing page. Two optional path fields can be added to your display URL.  Each field can hold up to 15 characters. This feature gives users an idea of the content they’ll see upon clicking your ad.