There are many types of Google Ad Campaign that helps to achieve the targets.
Search: Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours.
With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.
Display: Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests.
Use a Display campaign to increase exposure and reach audiences with specific interests across the web.
Video: With Video ads, you can reach the right audience at scale and capture their attention.
Video campaigns help you bring your business’s story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.
Shopping: Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling before they even select your ad.
App: After a simple setup process, App campaigns run ads across Google’s largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads.
With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.