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SEO Tutorials

SEO Tutorials

Introduction to Search Engine

Introduction to Search Engine Optimization

  • What is SEO
  • How SEO works
  • Why we need SEO
  • How to create SEO Plan
  • SEO Strategies
  • Difference Between On Page and Off Page SEO
  • PageRank 

Keyword Research & Generation

  • Understanding Keywords & its Importance
  • Keywords vs Phrases
  • What is keyword research
  • Keyword Research Techniques
  • Keyword Ranking
  • Tools available for Keyword Research

Website Content Optimization

  • Page Title Optimization
  • Meta Tag Optimization
  • Anchor Tag or Link Optimization
  • Use NoFollow Attributes
  • Heading Optimization
  • Image Optimization
  • Video Optimization
  • URL optimization
  • Keyword Density
  • Dealing with duplicate content
  • Landing Pages
  • Website Tagging

Avoid Search Engine Spam

  • What is spam for Search Engine
  • Hidden Texts & Links
  • Cloaking
  • Doorway Pages
  • Hidden Texts and Links
  • Descriptive Redirection
  • Unrelated Keywords
  • Keyword Stuffing
  • Link Farms
  • SEO Oversubmission
  • Page Jacking
  • Bait & Switch

Link Building

  • Link Building
  • Benefits of Link Building
  • Risk of Link Building
  • What are Inbound Links
  • How to obtain Inbound Links
  • Outbound Links
  • Internal Links
  • Backlinks
  • Paid Backlinks
  • Link Exchange
  • Reciprocal Links
  • Poor Quality Links

Competitive Research

  • How to identify our competitors
  • Competitive Research Tools & Techniques

Web Directories

  • Web Directories & its Submission
  • Popular Web Directories

Press Release & RSS Feed

Domain, Server and Redirects

  • Redirect Non-www traffic to www 
  • .htaccess file
  • 301 Redirect

SEO for Mobile

SEO Tools & Plugins

  • Google Analytics
  • Google WebMaster
  • SEMRush
  • Alexa
  • Bing WebMaster

Crawlers, Spiders & Robots

  • Crawlers
  • Spiders
  • Robots
  • Robots.txt
  • Sitemap

Mobile Optimisation: App Store Optimization

  • What is ASO: App Store Optimisation?

Build & Manage SEO Team

SEO Goals & Success