Rules for Copy writing
Here are some of the rules that should be followed while creating the copy for organic or social media platforms:
1. Know Your Audience
There should be background research of audience and copy should be written in such a way that you are the audience who would be reading it.
2. Finding Your Unique Selling proposition
This is why your product or service is great. Way you do sell the things. It should have some unique proposition compared to the competitor that why your product is better in market.
3.Establish your Objective
Whenever you start writing make sure you understand your objective It is just to describe your product/ service or is it to go someone on email list etc. So copy should be direct, concise and straight forward.
4. Use a compelling subject line
Having a creek subject line is very important. Avoid weasel words like maybe, perhaps, however etc.
5. Use the present tense
Because using in the past tense it goes passive . People take actions what is happening in present . Future tense might be a good practice but for sales page it should always on present tense.
6. Include customer quotes and testimonials
It is an easy and best way to attract new customers.Using reviews in copy is an advantage to get attention.
7. Keep it clean and concise
No big paragraphs should be used. Use your padding, italic words etc to appear it different.
8. Make it Pretty
Use images, videos/ visuals should match with your product. High quality visuals should be used.